Web Development
Designing and building systems, from web apps to business tools.
RafaelJason
Tech enthusiast, UI/UX designer, and brand builder — turning ideas into digital products and consumer brands.
- Years in Tech & Design
- 0
- GPA · Cumlaude
- 0.00
- Curiosity
- ∞
Years in Tech & Design
GPA · Cumlaude
Curiosity
Currently Exploring
AI · Product · Technology
Open to opportunities
Tools I use & love
- Figma
- VS Code
- GitHub
- Notion
- Illustrator
- ChatGPT
About
Building products and brands at the intersection of technology and design.
I'm Rafael Jason — an Information System graduate (Cumlaude) from Universitas Pelita Harapan, working where technology, design, and brand building meet. I design and develop digital products, craft user experiences, and build consumer brands across fashion, sleepwear, lifestyle, and F&B. I'm driven by turning ideas into products people genuinely enjoy — and by finding meaningful problems to solve alongside great teams.
What I do
UI/UX Design
Crafting clean, intuitive interfaces and thoughtful user experiences.
Digital Marketing
Growing brands through digital platforms and content strategy.
Brand Building
Concepting and building consumer brands across fashion, sleepwear, and lifestyle.
Food & Beverage Conceptor
Concepting, developing, and doing R&D for F&B — from cafés to coffee shops.
Social Media Analysis
Reading signals, trends, and audiences to inform brand decisions.
Work
Selected work
A few things I've built and run — from an F&B brand to internal tools and product features.
02
Store Space Management
Matahari Department Store · 2019
A web application to manage and visualize store space, built during an internship — turning an operational need into a usable internal tool.
- Web App
- System Design
- UI/UX
03
Frontend Engineering
Tiket.com · 2020
Built and shipped frontend features for one of Indonesia's leading travel platforms, working within a fast-moving product team.
- Frontend
- React
- Product
Turning ideas into products and brands people genuinely enjoy.
Technology, design, and brand building — with curiosity as the common thread.
Journey
Experience & education
The roles, projects, and studies that shaped how I work.
Sep 2020 — Dec 2025
Owner
Pick Cup Indonesia (Alam Sutera & PIK)
Founded and ran an F&B brand — concept, R&D, branding, and digital marketing. @pickcupindonesia
Sep 2024
Usher Division — Volunteer
Pope Francis Apostolic Journey to Indonesia, Jakarta
Served as an usher during the Papal visit, 3–6 September 2024.
Jun — Sep 2020
Jr. Frontend Engineer
Tiket.com
Built and shipped frontend features for a leading travel platform.
Aug — Dec 2019
Web Developer Intern
Matahari Department Store
Developed a Store Space Management web application.
2018
Transportation Volunteer
Asian Games 2018 — INASGOC
Supported transportation operations during the Asian Games.
2018
Assistant Lecturer
SISTech UPH
Teaching assistant for the Data Structures course.
2016 — 2017
Design Division
Falcon Project & PROLOG Competition, SISTech UPH
Design work across campus tech projects and competitions.
2014 — 2015
Design & Web Developer
Asisi Sport Competition, SMA Asisi
Designed and built the web presence for the school competition.
Education
Aug 2015 — Mar 2019
Information System
School of Information Science & Technology (SISTech), Universitas Pelita Harapan
GPA 3.75 — Cumlaude
2013 — 2015
Senior High School
SMA Asisi, Jakarta
Skills
What I work with
A mix of technical, design, and brand skills I bring to the things I build.
Web DevelopmentUI/UX DesignSystem / Business AnalysisDigital MarketingSocial Media AnalysisBrand BuildingF&B Concept & R&DProject Management
My Brands
Brands I've built.
Consumer brands I've founded and developed — across fashion, sleepwear, and lifestyle.
Fashion & Lifestyle
By Cava
A fashion and lifestyle label built around elegant, everyday pieces with a signature feminine touch.
Sleepwear
Sleepie Pajamas
A sleepwear brand focused on comfort, quality fabrics, and considered design for better rest.
Plants & Greenery
Verdora Indonesia
Bringing green into every space — plantscaping and botanical products for homes and workspaces.
Testimonials
Kind words.
What people I've worked with have to say.
PDF10+
Years in Tech & Design
3.75
GPA · Cumlaude
∞
Curiosity
My CV, in detail.
Tech Enthusiast
Experience, education, and skills — in one page, ready to download.
Download CVContact
Have an idea?
Let's make something interesting.
Let's talk about technology, product, brands, or just share interesting ideas.
Message
Send me a message
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